Greatness is within every
Filipino. It can come out in many forms, in any situation, at no particular
place or time. From game-changing choices to simple, unplanned acts of
kindness, greatness can thrive every day.
Believing in the remarkable
traits of Filipinos is Great Taste Coffee. Through the years, constant
innovation has allowed the brand to constantly introduce new and better ways to
enjoy a cup of coffee. As it continues to help bring out the greatness in every
Filipino, Great Taste Coffee introduces a new endorser to join its journey of
serving even greater experiences to its loyal consumers.
In its Choose to Be Great media
event, Great Taste introduced John Lloyd Cruz as its newest brand endorser.
During the coffee shop-themed event, media guests were treated to various
activities that showcased Great Taste’s celebration of the Filipino’s everyday
greatness.
“We are very pleased to have
John Lloyd Cruz as the latest addition to the Great Taste family. As our
endorser, we believe he will reinforce our values and philosophy with the same
kind of passion and greatness that he has exemplified in his life,” said Universal
Robina Corporation President and Chief Executive Officer Lance Gokongwei.
During the event, media guests
were treated to an exclusive preview of Great Taste Coffee’s newest campaign
featuring John Lloyd Cruz. The new campaign captures the respect and admiration
that he and the brand have for Pinoy’s greatness.
Like Great Taste Coffee and
John Lloyd Cruz, Filipinos can achieve greatness—from small triumphs, to great
milestones. Choose to be great with Great Taste Coffee, available at all
leading supermarkets, convenience stores, and sari-sari stores nationwide.
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