Their
presence in the Philippines is expected to gain them a foothold not just in the
expanding dining scene in the country but in the whole of the Asia-Pacific
Region. One of their main strengths is that they specialize is custom made
products. Big retailers that supply the
service industry will often deliver the same product they already manufacture.
“We really believe in customization to help our customers give the right
solutions for consumers,” says Jann Kervoern, President of Ventura Foods
International. “We don't make one product that we sell to everybody.” Because Ventura Foods is
already well known to the franchisers of US based restaurants and chains, their
presence is creating excitement among new and well established franchises. Too
often, local versions of US branded chains have had to make do with whatever
was available in the local market. Ventura’s presence means they can now avail
of the gold standard in sauces and dressings.
So what
makes the gold standard? Ventura products assure a certain level of quality.
The sauces are made to the exact specifications and adhere to the strict
quality control standards of those in the US. The company even brought in
equipment and industrial design from the US to be able to make the sauces and
dressings in the Philippines that lives up to the Ventura brand.
Ventura’s
brand positioning as the company than can do big custom orders sets them apart
from companies that just do big non-custom orders or the ones that can only
small custom orders. This agility offers customers a lot of options. They can
tweak their flavors to capture specific local tastes, for instance. This is why
celebrity chefs that look to expand their portfolio with gourmet lines for
retail, such as bottled sauces, go to Ventura because of the company’s
expertise and flexibility to translate their vision.
All this know-how has also
translated to Ventura’s retail lines. Marie’s is a line of sauces and
dressings, the most well-known of which is their line of Blue Cheese dressings;
Hidden Valley, features dipping sauces, and Smokehouse 220 is a barbecue sauce.
These brands are expected to offer the public more quality choices at grocery
stores and other retail outlets. “Taste is important,” begins
Kervoern. “But in our market of sauces, dressings, mayonnaise and margarine,
texture and mouthfeel are other components that are equally just as important.”
If there’s anything Ventura excels at in their 20 years in the business, it’s
how delicious tastes and feels.
Ventura Foods and Oleo-Fats,
Inc. office address is at #5 Mercury Avenue, Bagumbayan, Quezon City 1110
Philippines or visit the official website at www.venturafoods.com. You may
contact them directly at (02) 709 6536 or (02) 635 0680.
About Ventura Foods:
Ventura
Foods is the leading manufacturer of custom and branded dressings, sauces,
mayonnaise, oils, shortenings, margarines, bases and pan coatings for the
foodservice, retail and ingredient manufacturing industries in over 60
countries. They offer customers a
full-range of meal solutions including retail brands that benefit greatly from
their culinary expertise and strength in foodservice. The privately owned
company was formed in 1996 as a joint venture between Mitsui & Co. of Japan
and CHS, a global agribusiness owned by farmers, ranchers and cooperatives
across the United States with diversified interests energy, grain and food.
About Oleo-Fats:
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