A trip to
the museum brings out the kid in everyone – marvelling at the art pieces of the
masters like Juan Luna’s España y Filipinas at the Lopez Museum and Library or
the contemporary art pieces in the Ayala Museum, or be in awe at the rich
historical value of the artifacts that gives a glimpse of life before colonial
rule. With the collaboration of Jollibee, the country’s leading fast-food
chain, and the Museum Foundation of the Philippines, Inc. (MFPI), an organization
of advocates and benefactors of the arts, museum trips just became more fun and
accessible for kids.
Dubbed Newseum,
the joint campaign of Jollibee and the Museum Foundation, aims to promote arts
appreciation among children through free museum visits and providing Filipino
masterpiece-themed activity sheets that kids can color.
Kicking-off
in August, Newseum will enable Jollibee Kids Party celebrants in participating
stores to visit nearby museums for free. Jollibee Kids Party guests can also
discover the world of master Filipino artists Arturo Luz, Fernando Zobel, Mauro
“Malang ” Santos
Once
colored, these activity sheets can be used as entrance coupons by kids to
partner museums, namely the Art Collection of Far Eastern University Manila, Ateneo Art Gallery , Ayala
Museum , Lopez Museum
"Art is key to child development," said MFPI
board member Weng Domingo, who conceptualized the project. "We want art
and cultural awareness to be inclusive - to be accessible to everyone."
“Jollibee’s
thrust is to help and promote the holistic development of children, and one
aspect of this development is through arts and culture appreciation. That’s why
we welcome this partnership with MFPI as we want to start the habit early on among
Filipino kids,” said Jollibee Vice President for Marketing, Harvey Ong.
MFPI is a non-government
organization composed of advocates and benefactors of the arts. The group is
also responsible for unique art-filled events that include Art in the Park and
MaArte Design Fair. Jollibee, meanwhile, has been pioneering various kids
programs that promote multiple intelligence including the Jollibee Kids Club
talent camp activity and year-long workshops as well as the recent Jollitown Funtasy Land
To see the
list of participating Jollibee outlets, check MFPI's website, www.museumfoundationph.org.
For more information, contact Museum Foundation of the Philippines
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