Robinsons
Supermarket relaunches its Island Favorites section in select stores, in
collaboration with the Department of Trade and Industry’s (DTI) One Town, One
Product Program (OTOP). In support of the DTI-led program, the grocery chain
giant will feature a variety of locally made products in the said section.
OTOP-Philippines
is a priority program of the government to promote entrepreneurship and create
jobs by promoting patronage of products using indigenous raw materials and
local skills and talents. And Robinsons Supermarket is the first retailer to
launch the project by reintroducing the Island Favorites section to support the
program.
Stacked
in the Island Favorites shelves are delicacies such as Ilocos Fish Crackers,
Cebu Dried Mango Chips, Memer Durian Candies, Peanut Kisses, El Tesoro de Cebu
Turrones de Mani, Pampanga Chicharon, and Bundy Wine, to name a few. Its
mission is to highlight products from different regions that have competitive
advantages, in the hopes of improving local products’ quality and marketing.
“As a
Filipino retailer, we feel it is our responsibility to highlight the best of
the Philippines’ products. Through the Island Favorites section, our consumers
can be assured of the wide variety of pasalubong choices at competitive prices
and of excellent quality – the same standards of DTI’s OTOP program,” said
Robinsons Retail Holdings Inc. President and COO Robina Gokongwei-Pe.
Apart
from being a staunch advocate of health and wellness, Robinsons Supermarket
also recognizes its role in strengthening the economic base of every community
it serves by supporting locally-made products. Head on to the Island Favorites
Section of Robinsons Supermarket and make a difference by supporting Filipino
products.
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