Make the Best Happen with BPI!

Make the best happen. That was what we were invited to do at the recent event of the Bank of the Philippine Islands (BPI).

The launch of BPI’s institutional campaign revealed an animated video, a reminder that we can make anything we’d love to happen, happen.

And to guide us along the way, BPI also created a microsite. Makethebesthappen.ph addresses some of the areas in life where most individuals have goals. The articles offer practical tips on travel, health, parenting, shopping, dining and planning for the future. A quick tour of the site shows several helpful reads such as listings of secret food stops outside Metro Manila, quirky Korean tours, inspiring workouts, some necessary life purchases, and how to teach kids to save money.

 During the lunch hosted by the bank, media representatives were welcomed by Ma. Corazon S. Remo, BPI Senior Vice President and Head of Strategic and Corporate Planning Division. We had fun as we were sent booth hopping, earning prizes at every stop. These booths were meant to give the guests an idea on what life goal they could pursue.

We enjoyed some canapés and wine at the dining booth, played tourists at the travel booth, engaged in pseudo-retail therapy at the shopping booth, exercised a little bit at the health booth and did some art at the parenting booth.

At the future booth, we sat down with BPI’s investment counselors and shared our aspirations. The counselors listened and did some pencil pushing keeping in mind our concerns and perceived limitations. Together, we identified the barriers and discussed ways to break them down or move around them. We walked out of the meeting feeling empowered, believing that indeed, we can make the best happen.

In a statement, Cezar P. Consing, BPI President and CEO, said, “We strive to know and understand the individual circumstances and financial needs of our clients, then offer financial advice. Only then do we propose certain solutions that are suitable and customized for each and every client. BPI empowers Filipinos to make the best of their life happen by providing innovative and accessible financial solutions.”

“We’re here to make anything you’d love to happen, happen whether it’s for leisure, education, or broadening one’s horizons.”

Tricia Quiambao, Head of BPI’s Strategic Brand Management, said with BPI’s Make the Best Happen campaign, people come first. “We put a premium on understanding our clients and their needs, and as people become more and more aware of the world around them and the many possibilities and opportunities it offers, BPI enables them to accomplish those goals and aspirations better, faster and more efficiently,” she explained.