In order to fully understand and appreciate the craftsmanship that goes into a product, one must experience how it is made. This is exactly how one can truly experience the distinct characteristics of coffee.
Chemex Brewing Method
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"The Starbucks Reserve®
store here in S' Maison fully showcases our passion and experience in coffee.
Now with the unique Coffee Experience Bar, we can share our passion with those who
want to learn more about the different brewing methods that bring out different
flavors of the coffee," said Keith Cole, marketing head for Starbucks
Philippines.
The different methods
highlight different characteristics of coffee. To bring out intense flavor, you
may want to try the (Insta-worthy!) Siphon brewing method. Unlike the other
methods, this uses halogen lights or butane flames to produce heat for boiling
water and the movement of coffee through chambers. Vapor pressure pushes water
upward to brew coffee in the top glass globe, then filtered coffee cascades
back down into a glass carafe. This fascinating process makes a rewarding cup
for those who enjoy well-defined flavors dominating the coffee.
For
those who want to accentuate the distinct flavors of the coffee, you may use
the beautifully simple and accessible Pour Over method. The ceramic cone holds
heat well during brewing and produces consistent, clean
and flavorful coffee. By far, this is the go-to brewing method you could easily
replicate at home aside from the classic coffee press.
Meanwhile, for a
rich-bodied and flavorful cup of brewed coffee, you can use the Chemex method.
This combines elegance and function using a pour over method with a beautiful
glass decanter. It is a hybrid method – pour- over and full immersion of the
ground coffee in hot water for all or most of the brew, and then filtered at
the end. The Chemex amplifies the coffee’s body but produces the cleanest cup
with complex flavors, meaning, no single characteristic will dominate and will
eventually wash away clean.
Lastly, for
fine coffee that oozes with aromatic flavor, you may use the Clover® brewing
system. This equipment, exclusive for Starbucks, uses an innovative
Vacuum-Press™ technology that controls brew time and temperature digitally, as subtle
changes can dramatically affect the flavor.
Try these
methods with rare and distinctive Starbucks Reserve® Coffees such as Starbucks
Reserve® Burundi Murambi, Cape Verde, Colombia San Fermin and El Salvador
Montecarlos Estate – and decide which coffee and brew you most prefer – only at
the Starbucks Reserve ® S’Maison in Pasay City. With these in your arsenal, experiencing coffee will never be the same.
About Starbucks Philippines
December 4,
1997, the Philippines had its first taste of the Starbucks Experience with its
very first branch at the 6750 Ayala Building in Makati City. Starbucks has
since won the hearts of the Filipinos. The opening of the 6750 Ayala store
marked an important milestone in our history – the Philippines became the third
market to open outside North America. The tradition of warm hospitality,
constant need for connection, and love for coffee – these are the qualities
that make Starbucks Coffee and the Filipino people a great culture fit.
To share in
the experience, please visit us in our stores or online at www.starbucks.ph
About Starbucks
Since 1971,
Starbucks Coffee Company has been committed to ethically sourcing and roasting
high-quality arabica coffee. Today, with stores around the globe, the company
is the premier roaster and retailer of specialty coffee in the world. Through
our unwavering commitment to excellence and our guiding principles, we bring
the unique Starbucks Experience to life for every customer through every cup.
To share in the experience, please visit us in our stores or online at www.starbucks.com
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