METRO MANILA, Philippines.23October2017
– Forthe first time in its 36-year history, Eden Cheese,
the market leader in the Philippines cheese category, introduces a new flavor
innovation exclusive for Christmas, the most awaited Filipino Holiday, with the
Eden Queso De Bola (QDB) flavor.Proudly
developed and produced by Mondelez Philippines, Eden Cheese aims to strengthen its market leadership position through
Eden’s deep understanding of the Filipino consumers’ taste preference,
especially during Christmas.
Carlo Licuanan, Mondelez’s Southeast Asia and China
Marketing Director for the Meals category shares that this move is a step to
hopefully grow the carton cheese category. “As a pioneer and the market leader
of the carton cheese category, wewant to accelerate our growth and that of the
category by providing a new taste, innovation and experience for consumers to
enjoy. We take pride in launching our Queso
de Bola-flavored Eden Cheese. It is the first flavor innovation by Eden
exclusively for Christmas and is proudly developed right here in the
Philippines. We put great value in our product that not only reflects the
traditional and memorable ‘Paskong Pinoy’ (Filipino Christmas) but also is
sensitive to the pockets of Filipinos. Eden QDB, at P59 SRP for the 165g pack
and P159 SRP for the bigger 440g carton, can now grace the table of every
Filipino family during Noche Buena and any occasion for family gatherings.”
As the marketer of globally iconic snack
brands such as Cheez Whiz, Cadbury Dairy Milkand Oreocookies to name a few, Mondelez
Philippines tapped its global expertise in food innovation to develop the new cheese
flavor that will help upgrade Pinoy Christmas traditions.“We believe that by
introducing this new flavor in the carton cheese category, we are opening more
possibilities for our consumers to upgrade their Christmas dishes and provide a
whole new level of food enjoyment with their families this coming holiday
season,”says Michelle Gan, Mondelez Philippines’Category Lead for Meals. “Eden has already become a Christmas food
staple by making holiday dishes more delicious through its creamy taste.
However, we want to further entice the hearts and palates of Filipinos by
combining a classic Christmas cheese product which is the Queso de Bola,
together with the taste preference of Filipinos who look for that rich and
creamy texture in their cheese. Now moms can have a wider opportunity to upgrade
their Christmas food specialties—from
cheese appetizers to spaghetti, from a traditional pandesal and cheese to the special Calderetaand evenBuko Salad—using
our Eden Queso de Bola flavor.”
Eden
Queso de Bola flavoris a limited edition product
and is available only until the end of the Christmas holidays.
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