The Philippines’
denim brand has found its newest denim girl and she’s social media’s Most
Influential local personality.
Joining JAG
Jeans’ roster of style stars is actress, singer, host and social media
phenomenon Alex Gonzaga. With her witty Instagram posts and funny Youtube videos,
Alex has won the hearts of millions of followers on social media,while her engaging
personality is what caught JAG’s attention.
As one of the
country’s most popular content creators, the brand finds Alex’s personality
synonymous to what JAG stands for – authentic, original, vibrant, stylish, and values
its customers like family.
With her youthful
energy,genuine wit and humor, and sense of style, JAGsees Alex as the perfect brand
ambassador and denim girl
“I have always
just wanted to be myself, to be comfortable with who I truly am… with my own
brand of humor, my infinite energy and sense of style. JAG allows me to be all
the things that I am,” shared Alex.
JAG
Jeans especially created the JAG
line for its younger market segment, featuring the latest in denim technology to
keep up with today’s generation’s fun, active and creative lifestyles. The line will feature some of Alex’s
favoritepieces such as the non-stretch/ comfort stretch boyfriend jeans, the
360 flex jeans made of 4-way stretch fabric, the J ♥AG
hoodie, along with a collection of shirts and jackets bearing the line’s
special logo. This particular JAG selection gave special attention to comfort
and unique styling.
This season,
the J♥AG
line pays tribute to the modern denim girl – unafraid, true to herself, knows
what she wants, and inspires the same in others, just like Alex Gonzaga. The
campaign theme exudes the 50’s diner denim chic vibe, featuring vintage
Americana and bright neon lights.
At the recent
JAG launch in Robinson’s Manila, Alex gamely mingled and conversed with her
fans and members of the media, treating them to a number of fun and games. In
line with Alex inspiring people to flaunt their own unique style, special
guests were invited to decorate their JAG denim jackets with special limited
edition patches. The activity kicked off JAG’sspecial promo where customers, for
a minimum additional amount, may avail of special JAG patches that they can use
to DIY their JAG jeans and jackets.
The J♥AG
collection is available in all leading department stores and JAG boutiques
nationwide.
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