Unveils #InnerStrength
campaign
Is your kid strong enough to face the world, to
overcome the challenges that may come their way?
In such a fast-paced world, kids
today juggle so many activities in and out of school. Academics, sports, and
social events demand a lot of their strength and stamina for the day. But regardless
of the generation, there will always be challenges in raising children to
become well-adjusted adults.
Indeed,
raising kids remain a difficult task. Regardless of the generation, every
parent needs to be more involved and proactive in developing their children’s
well-being and character. They need to ensure that their kids are raised the
right way, not only with proper nutrition, but also with the proper values and
mindset to understand the reality around them, and how to address the
opportunities and challenges that they may face, every day and in the future.
Acknowledging
the importance of proactive and responsible parenting, Tiger is set to rally an
army of moms and kids who can overcome from within, through a movement called
#InnerStrength.
For
this movement, Tiger hopes to teach parents about the importance of inner
strength in children, and how this allows them to overcome challenges in life.
It is critical to let kids know and understand that challenges help a person
learn and grow. The value of courage, humility, friendliness, resilience, and
confidence will always see them through, especially as they grow older.
“Today’s
world presents many challenges that can break a child’s spirit,” says Kristine
Enriquez, Brand Manager of Tiger Biscuit from Mondelez Philippines. “With inner
strength, they will be able to withstand more effectively every obstacle, and
thrive.”
Generation of Tigers
“Kids
these days also have many activities in school and outside of school, through
extra-curricular activities like sports lessons, art classes, among others,”
explained Enriquez. “That’s why they need proper nutrition to face the
challenges and seize the opportunities that come their way.”
Tiger
is not like any ordinary biscuit. It contains wheat plus vitamins and minerals
to help children get the proper nutrition they need. Tiger is the better baon option
for kids.
Armed
with physical strength, children are better able to develop inner strength.
Well-nourished children are able to think, decide, and take action for
themselves. “It’s important for children to have the proper nutrition to face
their day,” says Enriquez. “The more they’re nourished, the more they are
optimistic and positive and see the brighter side of life.”
Mom
Support
Celebrity
mom Jolina Magdangal supports the new brand purpose of Tiger Biscuit. Magdangal
acknowledges the inescapable concern among moms in keeping their kids healthy
and strong as they face their lives on their own in school.
“Developing
a child’s Inner strength should start early. This is the time when parents help
shape the overall well-being of their child,” she explained. “It can be in the
way you discipline them or as simple as the kind of food you serve them. I
think I’m not alone when I say everything matters when it comes to our
children.”
“I
want to make sure that my kids know that they have power over their mind, and
whatever storms they go through, they can always reach deep down and find the
inner strength to overcome them. I’m happy that Tiger sets things in motion to
give importance to it,” she added.
When
kids are healthy, they are able to learn more from their lessons. They are able
to participate in a lot of different activities that help build their
character. A well-nourished child is a child beaming with inner strength.
Tiger
believes that to create a brighter future for all, the world needs a new breed
of resilient and confident children who can overcome challenges through inner
strength.
TIGER BISCUIT
Tiger biscuit is made with the goodness of wheat, vitamins,
and minerals. It is rich in Vitamin B 2 and Zinc, and a source of
Vitamin A, Vitamin B 1 and Iron, which are all important to ensure proper body
functioning.
It comes in two
biscuit flavors, vanilla and chocolate and comes in multipacks of 10 at an SRP
of 50php. It also introduced the Tiger Choco Cream crackers
last year, which has a sweet and salty cracker with delicious chocolate cream
inside. It is available in supermarkets nationwide, and retails at Php 69.00 for the
multipack and Php 34.00 for the slug format.
MONDELEZ PHILIPPINES
At Mondelez Philippines,
our purpose is to empower people to snack right. We will lead the future of
snacking around the world by offering the right snack, for the right moment,
made the right way. That means delivering a broader range of delicious,
high-quality snacks that nourish life's moments, made with sustainable
ingredients and packaging that consumers can feel good about.
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